In India, the women's handbag market has seen various changes during the past two decades. Different businesses now provide products ranging from clutches to bags to meet the diverse demands of almost every kind of customer. Every lady has a variety of purses for various purposes. These days, this sector includes more than simply fashion and colour. It now includes things like events and features.
Titan Company has announced the introduction of a brand called IRTH in response to the market's potential (pronounced as Earth). Work bags, tall totes, shoulder bags, handled bags, sling bags, crossbody bags, clutches, and wallets are among the products offered by the business. Delights and Organisers are two further niche need-based categories. Kanwalpreet Walia, head of marketing for Titan Company's fragrance and fashion accessory division, comments on the segment's potential: "The unorganised women's handbag market in the nation is estimated to be worth more than Rs 4,500 crore, of which the organised bag market currently makes up Rs 1,600 crore. Over the course of the next five years, we hope to generate Rs 1,000 crore in revenue from organised women's bags, including IRTH and Fastrack bags."
"Women have many occasions to carry purses, whether it is for work, socialising, or grocery shopping. We only provide bags that are well crafted and brimming with options." Major brands like Baggit, Capri Holdings, Da Milano Leathers, Hidesign, Lavie, LVMH Moet Hennessy - Louis Vuitton, The House of Tara, VIP Industries, etc. dominate the Indian women's handbag industry. How does IRTH intend to be distinctive?
IRTH has ventured into distinctive segments and characteristics in comparison to other top brands. IRTH bags range in price from Rs 2,595 to Rs 5,995, but the broad assortment serves a variety of customer demands. "Today's precise need-based bags tend to lack in style. Beginning with mom bags, the Delights line is a growing collection. They have water-repellent slots for filthy clothing, insulated milk bottle slots, changing mats, and hands-free functionality with detachable straps to attach to the stroller "brings up Walia.
The company will open a few unique brand locations across the nation by the end of April 2023. At the moment, Shoppers Stop locations carry IRTH. "In addition to e-commerce, we will see significant growth in department stores, our own exclusive brand outlets, and our website (IRTH.in). We're going to browse every channel." The brand will initially expand into the top eight and Tier-II cities.