According to a Nov. 15 news release, Absolut is launching a holiday campaign called "Born To Mix — World of Absolut Cocktails," which features a cocktail-inspired purse. An full holiday entertaining guide, a cocktail kit, and this whimsical pocketbook are all included in the festive bundle. Designer Nikolas Bentel's limited-edition Absolut Espresso Martini Handbag will be available on Black Friday. This version is designed to look like a coupe glass filled with the creamy cocktail, and it has a thick silver chain and a teeny Absolut charm. The realistic handbag is topped with three faux espresso beans, a nod to the drink's signature garnish.
This elegant present comes with the Absolut Espresso Martini Mini Soirée Guide, which was created in partnership with the minds at entertaining resource portal Hauste. "The Absolut Espresso Martini has evolved with our palates over time, and the popularity of the cocktail we find in our glass today speaks to the brand's versatility and mixability," said Absolut vice president of marketing Matt Foley in a press release. "Our recent campaign, 'Born to Mix,' personifies popular Absolut cocktails to inspire people of all backgrounds to mix together, including the lively, attention-grabbing personality of the Espresso Martini, and we're thrilled to dimensionalize this for the holidays through special moments of conviviality," says the company's spokesperson.
Designer Bentel is recognised for his out-of-the-box ideas, such as a recent viral launch of a Barilla pasta bag and manilla folder wallet. The Espresso Martini Handbag will be on sale on November 25 at 10 a.m. EST. A limited number of the buzzy bags will be available exclusively on Hauste's website for $199. According to the product listing, the handbags will be shipped on December 11.
"The purpose of The Absolut Espresso Martini Handbag is to take the legendary drink beyond the bar and into people's homes," Bentel added in the statement. "With this innovative contrast, there is a true tale to tell: much like the timeless recipe, The Absolut Espresso Martini Handbag is the right balance of strong complexity and nostalgic nostalgia." If you're looking for the right "cocktail attire" for a Christmas party, this may be it.