Its bar soap gained a household brand by sponsoring successful British TV dramas, prompting the plays to be dubbed’soap operas’ and then’soaps’. The purse costs £450 and is available online and in-store, while the £175 Imperial Leather charm is only available online. “This exciting collaboration with Anya Hindmarch cements Imperial Leather as an iconic brand from British history that is well-loved by many,” said Megan Harrison, PZ Cussons’ Head of Marketing.
“The Imperial Leather Original Bar Soap has been used by generations, and it is thrilling to see this traditional product selected to be commemorated via the design, bringing back nostalgic memories for many. “It comes at an exciting time for the brand since we have updated the current range with new designs and formulas to create a fresh new appearance throughout our items.
“As a business, Imperial Leather aspires to provide everyday indulgent experiences for its customers, and our collaboration with Anya Hindmarch contributes to bringing a little piece of luxury to your everyday, just like Imperial Leather.”
The agreement comes after the firm revamped its product line and bottle design.
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The new bottles include revitalised formulas and fresh aromas, while the Original Bar Soap has been updated with a new recipe that produces a thick and creamy lather that is said to be softer on hands.
The trademark name originated in 1768, when Russian aristocrat Count Orlof commissioned a perfume brand from London’s Bayleys of Bond Street. ‘Eau de Cologne Imperiale Russe’ was the name of the perfume.
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