With a brand-new luxury campaign under her belt, Gigi Hadid is off to a great start in the new year. Alongside models Selena Forrest and Luna Passos, the new Next in Fashion host was captured by Heji Shin for Givenchy’s dreamy Spring/Summer 2023 worldwide women’s campaign.
Givenchy’s creative director Matthew Williams captioned a promotional video, “The contrast between American and French aesthetics, between Parisian elegance and the ease of American sportswear, were the key to portraying this season’s atmosphere.”
The company also released other videos, one of which showed Hadid channelling the spirit of a glam supermodel from the 1990s as she posed repeatedly while flaunting a high-slit dress and new bag.
She carried Givenchy’s brand-new Voyou purse as she posed in a black strapless dress with pleats, leather opera gloves, and baggy denim pants.
Hadid posted a second marketing photo on Instagram in which she appeared wearing a strong-shouldered kiwi green dress with long sleeves that ended in gloves, lace-up shoes, and futuristic pink shield sunglasses. Of course, she is also toting the Voyou, the bag du jour.
The Voyou bag, which will go on sale on February 10th, is the epitome of stylish and functional Parisian style. It made its debut during the Spring/Summer 2023 Ready-to-Wear runway presentation. It will be available in three sizes (mini, medium, and large), and thanks to an adjustable strap, it can be worn as a crossbody or shoulder bag.
Additionally, it is available in every finish imaginable, including vibrant statement colours, neutral shades like black and ivory, distressed denim, textured metallic, and even silver rhinestones.
It won’t take long for it to become the season’s must-have bag.
Hubert de Givenchy was a French fashion designer best known for his couture and ready-to-wear creations, particularly those he made for the actress Audrey Hepburn (born February 20, 1927, Beauvais, France—died March 10, 2018). Paris’s École des Beaux-Arts is where Givenchy studied art before going on to study law.
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