Sarah Wells, an inventor in breast pump bags who has developed and nurtured a varied community of pumping parents for ten years, and Medela, voted the most trusted breast pump brand in America*, have joined forces. The Allie Sling Bag is an innovative solution that prioritises comfort, smart design, and usefulness. Most significantly, the FreestyleTM Hands-free Breast Pump motor can remain in the bag while utilising the collection cups, giving moms the independence and comfort of pumping while remaining hands-free.

“I am so pleased to work with a partner like Medela, whose pumps helped me accomplish my own nursing objectives over a decade ago, to deliver the new Allie Sling Bag to women everywhere,” Sarah Wells, CEO of Sarah Wells Bags, said. “My business has always been about empowering women, and for many new mothers, it may begin as simply as enhancing the joyful, but often difficult, process of pumping. I’m excited to introduce this new product to the community that Sarah Wells Bags has helped to establish, as well as to broaden our reach even further through this partnership with Medela.”

“Medela has a rich record of inventing and delivering best-in-class breast pumps and accessories to serve new families,” Medela executive vice president Jeff Castillo adds. “We are excited to carry on this tradition by collaborating with Sarah Wells and her team to provide breastfeeding women across North America with a handy option to assist their breastfeeding objectives while on the road. The new Allie Sling Bag, inspired by Medela’s Freestyle Hands-free, is a joint effort to assist moms in increasing milk expression while prioritising comfort.”

The Medela Freestyle Hands-free is the company’s smallest and first wearable double electric breast pump, designed to allow breastfeeding moms to pump anywhere, at any time, and with their hands free. The pump motor is portable, tiny, and pocket-sized, allowing the ultra-lightweight and anatomically formed collecting cups to fit discreetly within the wearer’s bra without weighing down their breast. Freestyle Hands-free optimises a mother’s milk flow and gives a superior hands-free pumping experience for busy, multitasking parents by utilising proven technology.

Sarah Wells, the company’s founder, has been a prominent figure in the breastfeeding community since 2013. Sarah has spent ten years supporting and giving back to a diverse community of postpartum families, healthcare and military families, and women of colour since designing the vegan leather “Maddy” pump bag and expanding her designs into totes, backpacks, cooler bags, wet/dry bags, and more. Sarah has built a reputation not only for very high-quality items, but also as a passionate supporter for working women, a leader in brand partnership, and an innovation in breastfeeding products, from humble beginnings in her garage to an internationally distributed firm.