Coach, the American handbag brand, has launched a new sub-brand called Coachtopia, which offers reworked and recycled handbags, clothes, and shoes. The initial collection includes patchworked handbags made from repurposed leather scraps and aims to test the market for new design and production models. Coach is committed to developing a more circular business model and has spent 20 months mapping waste in its supply chain and figuring out how to turn scraps of leather into desirable products.
The launch of Coachtopia is a starting point for this ambition, with plans to expand sales to Asia later in the year. Despite being one of many brands experimenting with circularity, there is still little indication that brands are making significant progress towards turning pilot programmes into meaningful parts of their businesses.
Coach, the American handbag brand, has launched Coachtopia, a sub-brand offering reworked and recycled handbags, clothes, and shoes. The first collection includes patchworked handbags made from repurposed leather scraps, and it aims to test the market for new design and production models.
The brand is committed to creating a more circular business model and has spent 20 months mapping waste in its supply chain, seeking ways to transform scraps of leather into desirable products. The company aims to accelerate the development of its circular capabilities through Coachtopia, but it has yet to define a strategy to scale the new design and production models it plans to test.
Coach, one of several fashion brands exploring circularity, has launched Coachtopia, a new sub-brand offering reworked and recycled handbags, clothes, and shoes. The first collection features patchworked handbags made from repurposed leather scraps and is designed to test new design and production models that support a more “circular” business model.
The launch builds on earlier circular efforts, including a take-back, resale, and repair programme, launched in 2021, which has given over 20,000 products a second life. However, circular fashion remains a nascent concept, with few brands demonstrating significant progress towards making pilot programs an integral part of their business.
Coach has spent the last 20 months mapping waste in its supply chain and developing ways to turn leather scraps into desirable products. However, the company has yet to define a strategy to scale the design and production models it aims to test through Coachtopia.
The brand’s ambitions to create a more circular business model will begin with Coachtopia’s launch, with the first collection available in the US, Canada, and the UK from Thursday, and plans to expand sales to Asia later in the year. Joon Silverstein, Coach’s senior vice president of global marketing, creative, and sustainability, states that the launch is intended to introduce new ways of thinking and designing while gathering consumer reactions and feedback.
Circularity is a buzzword in the fashion industry, with many brands exploring technologies and business models to reduce waste and environmental impact. However, progress remains slow, with few brands demonstrating a clear path towards circularity. Brands must find ways to reconcile their climate commitments with their need for financial growth and increased product volumes. Coach’s launch of Coachtopia is a step towards building a more circular business model, but the company has yet to define a clear strategy for scaling its new design and production models.
Coach’s move towards circularity reflects a broader trend in the fashion industry, with many brands seeking ways to reduce waste and environmental impact, from using sustainable materials to implementing take-back, resale, and repair programmes. However, the industry still has a long way to go to achieve true circularity. As consumers become increasingly aware of the environmental impact of fast fashion, there is growing pressure on brands to take responsibility for their role in the problem and to find new, more sustainable ways of doing business.
Coachtopia is a sub-brand launched by American handbag company Coach, offering reworked and recycled handbags, clothes, and shoes. The brand is committed to developing a more circular business model, and its first collection features patchworked handbags made from repurposed leather scraps. Coachtopia aims to test new design and production models that support circularity, with plans to expand sales to Asia later in the year. The launch is part of Coach’s efforts to accelerate the development of its circular capabilities, but the company has yet to define a strategy for scaling the new design and production models it plans to test.
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