Rashki, a sustainable fashion brand, has teamed up with Banofi Leather to launch India’s first-ever collection of handbags made from banana leather. The eco-friendly alternative to animal leather is produced from discarded banana crop waste.
Co-Founder of Rashki, Rahul Jain, expressed his excitement about the launch, stating that the trend towards sustainable living is growing among consumers. Jain also mentioned that Rashki’s vegan, cruelty-free bags and accessories have already impacted the lives of 40,000 people and the brand is always striving to do more. He further explained that the collaboration with Banofi has allowed Rashki to create a new range of plant-based leather handbags that are cruelty-free and made in India.
Founder of Banofi Leather, Jinali Mody, expressed her gratitude for the partnership with Rashki, which helped launch Banofi’s product in the Indian market. Mody believes that by working closely with partners such as Rashki, the fashion industry can be disrupted, contributing to the fight against climate change and animal cruelty. She added that consumers are increasingly seeking environmentally friendly alternatives, and she is thrilled to be a part of the sustainable fashion industry.
Banofi Leather’s innovative process converts banana crop waste into a durable leather alternative. The company and Rashki engaged in joint R&D and trials to produce this range of plant-based leather handbags. The collection ranges in price from Rs 2,000 to Rs 10,000.
Reformation is a sustainable fashion brand founded in 2009 by Yael Aflalo. The brand is known for its eco-friendly and ethically made clothing, as well as its chic and effortless designs that appeal to fashion-conscious consumers. Reformation’s collections include dresses, tops, bottoms, and outerwear, and the brand also offers a bridal collection, shoes, and now a handbag line. The company operates both online and through its brick-and-mortar stores in the United States and the United Kingdom, and is committed to reducing its environmental impact through sustainable practices and materials.
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