Under Mathieu Blazy’s creative direction, Bottega Veneta has consistently produced stunning and innovative bags. The range of offerings includes plush shoulder bags that are perfect for travel and totes that look like bookstore shoppers. The next addition to #NewBottega’s collection of beautiful accessories is a brown bag that costs $1,900.
It should be noted that this brown bag is not made of paper, despite its appearance. Bottega Veneta has been passionate about reimagining traditional staples as plush leather items. Tank tops, socks, jeans, shirts, and now the brown shopper have all been transformed into trompe l’oeil leather masterpieces. The humble shopper looks like a plain brown bag, and it’s a testament to Bottega’s innovative artisanal skills that they could create such a luxurious tote from such a simple object.
Even the product photos on Bottega Veneta’s website are deceptive, with the brown bag appearing almost identical to a paper bag until you look inside and see the soft suede interior. Such items often attract attention and cause controversy because they are an expression of non-conformity to traditional fashion norms. Items that appear ordinary yet cost a lot of money often strike a chord with the public.
However, the Bottega bag is incredibly satisfying to look at and is similar to other ingenious trompe l’oeil handbags, including Louis Vuitton’s paint can, Balenciaga’s divisive leather “trash bag,” and the leather dust bag that Bottega itself created a few years ago. The most prominent reference point is the brown paper bag that Raf Simons designed for Jil Sander in 2012. Jil Sander’s soft clutch, which resembled a paper sleeve used to pack school lunches, set the tone for plush pouches that followed, including several from Bottega Veneta.
Could Bottega have created its brilliantly shapeless Pouch if bags that did not look like bags had not already become familiar to the public? Bottega’s brown leather bag is impressive because it is both quietly humorous and a demonstration of exceptional craftsmanship. However, it is advisable not to use it to store your lunch.
Reformation is a sustainable fashion brand founded in 2009 by Yael Aflalo. The brand is known for its eco-friendly and ethically made clothing, as well as its chic and effortless designs that appeal to fashion-conscious consumers. Reformation’s collections include dresses, tops, bottoms, and outerwear, and the brand also offers a bridal collection, shoes, and now a handbag line. The company operates both online and through its brick-and-mortar stores in the United States and the United Kingdom, and is committed to reducing its environmental impact through sustainable practices and materials.
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