Zouk, a direct-to-customer brand specializing in accessories and lifestyle products, recently raised $3 million (Rs 24 crore) to strengthen its marketing and offline expansion.
As part of its efforts to expand its reach across India ahead of its offline entry, Zouk has partnered with actor Konkona Sen Sharma for a marketing campaign. The brand hopes that the collaboration will enhance its visibility nationwide, and is confident that the actor’s popularity will help it reach a wider audience.
In a statement, Konkona Sen Sharma expressed enthusiasm for the collaboration, stating that “Zouk is a brand that truly embodies the spirit of the modern Indian woman and its commitment to ethical fashion resonates with my values. This collaboration is a perfect fit, and I can’t wait to see what we can achieve together.”
Co-founder of Zouk, Disha Singh, noted that young women often look up to trendsetters such as top actors, who reflect their self-image, and that brands can leverage this to reach a wider audience. She added that Konkona adds a class to their brand and is the perfect face for it.
Zouk retails a range of accessories, including handbags, laptop bags, tote bags, pouches, and wallets. The brand boasts a customer base of over 200,000 in this segment and was founded by Disha Singh and Pradeep Krishnakumar in 2016.
Zouk is a direct-to-customer brand that specializes in accessories and lifestyle products such as handbags, laptop bags, tote bags, pouches, wallets, and more. The brand was founded in 2016 by Disha Singh and Pradeep Krishnakumar, and it has a customer base of over 200,000. Zouk recently raised $3 million (Rs 24 crore) to strengthen its marketing and offline expansion and has partnered with actor Konkona Sen Sharma for a campaign to increase its visibility and reach across India. The brand is committed to ethical fashion and embodies the spirit of the modern Indian woman.
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