Cher Takes On The Role Of Balmain’s Futuristic Superhero In The New Blaze Handbag Campaign

13 NOV 22

Balmain has collaborated with Cher to launch The Balmain Blaze, a new leather bag inspired by the brand's trailblazing superpower. Cher is reimagined as a futuristic goddess in a new campaign video, perched high atop a throne while wearing the same form-fitting catsuit she wore during Paris Fashion Week in September when she walked Balmain's spring 2023 runway show.

The new handbag is inspired by the protective armour worn by superheroes. The silhouette has exposed hardware, strong colour and texture contrasts, and a modern-Baroque aesthetic. The design features couture-inspired embellishments as well as gleaming hardware. Rousteing's intention was to design an eye-catching accessory.

"More than anything else, I wanted the Blaze to be a bag that stood out," Rousteing said in a release. "As I described to my team, I envisioned these bags as vital components of the most daring entrances.

These patterns remind me of the stunning shields held by the daring superheroes of my childhood, and I adore the thought of our Balmain Blaze delivering a powerful sense of invincibility as the ideal finishing touch to any ensemble."