We have never before been presented with an infinite procession of fresh trends and styles to purchase into, thanks to seemingly endless fashion weeks and a dizzying Instagram algorithm that offers a new look every day.
Timelessness appears to be a fallacy in this atmosphere of innovation. The iconic designer bags take centre stage here. Even with new shapes and colorways, these purses ooze luxury and have a historical past. A fantastic example is Gucci's Jackie shoulder bag or the Lady Dior purse.
The structured lambskin bag appeared on Princess Diana's arm in 1995 and quickly became a symbol of the people's princess. It is still one of Dior's most successful and iconic bags. If Lady Dior is too plain for you, the Dior saddle bag in a variety of colours, designs, and patterns is the perfect alternative.
John Galliano designed it in the late 1990s and it was admired by everyone from Beyonce and Bella Hadid to Paris Hilton and Carrie Bradshaw, who memorably stood outside Barney's with her bag in tow. On Sex And The City, Carrie Bradshaw, television's favourite sex writer turned it-girl, rocketed another another bag to cult status.
Silvia Venturini Fendi invented the Fendi Baguette, which was praised for its elegant and small shape that rested nicely under the arm, much like how stylish Parisians carried their bread. The baguette, now in its 25th year and available in a plethora of colours and one-off collaborations, is a symbol of all things fashionable.
The Gucci Jackie purse, in all its classic beauty, is one to consider if you're searching for something that can seamlessly transition from day to evening and fits everything you might need. The bag was originally dubbed the Fifties Constance when it was designed in the 1950s, but when the former first lady of the United States was pictured carrying it, it became a symbol of her easy sense of elegance and took on her name.
The bag took on a new identity under Gucci's creative director, Alessandro Michele, with removable shoulder straps and thrilling new colours.